Social Media Influencers (SMI) are testimonials and opinion leader in social media who have built a reputation for their knowledge and expertise on a specific topic. They generate large followings of enthusiastic, engaged people who pay close attention to their views and they have the ability to create changes in human behavior.
Social Media Influencer (SMI) sind Testimonials und Meinungsführer, die zu einem bestimmten Thema Expertenwissen und Glaubwürdigkeit besitzen. Sie haben die Fähigkeit, eine große Anzahl an begeisterten und aktiven Fans und Followern über Soziale Medien an sich zu binden und aufgrund ihrer Autorität bzw. Beliebtheit Meinungen und/oder Verhalten zu beeinflussen.
We believe that their unique charm goes much deeper, to their very character. And drives their passion to seek the excellence in life and in themselves.
That is why we not only invest in turning our influencers/testimonials into brands; we teach them in the field of marketing and communication to be a trained and professional partner for all our clients and their productions.
